Privacy Notice

Last Updated: January 28, 2026

Our Commitment to Your Privacy

Arthur Arantes Representacoes Ltda operates ararante.com with the highest standards of data protection and transparency. This comprehensive privacy policy outlines how we collect, process, and safeguard your personal information when you interact with our services. We are committed to maintaining your trust through responsible data practices and clear communication about your privacy rights.

SMS Communications and TCPA Compliance

By providing your mobile phone number, you expressly consent to receive SMS messages from Arantes regarding our services, promotions, and account updates. Message frequency may vary, with a maximum of 4 messages per week. Standard message and data rates apply as determined by your mobile carrier. To discontinue SMS communications at any time, simply reply STOP to any message. For assistance, reply HELP or contact our support team. Your consent is not a condition of purchase, and you may opt out without affecting your ability to use our services.

Information Collection Practices

We collect various types of information to provide and improve our services effectively. Personal information collected includes your name, email address, phone number, billing address, and payment details when you create an account or make purchases. We automatically gather technical information such as IP addresses, browser types, device identifiers, and usage patterns through our website analytics. Additionally, we may collect information you voluntarily provide through contact forms, surveys, or customer service interactions.

Cookie Technology and Tracking

Our website utilizes cookies and similar tracking technologies to enhance your browsing experience and analyze site performance. Essential cookies are necessary for basic website functionality and cannot be disabled. Performance cookies help us understand how visitors interact with our site by collecting anonymous usage statistics. We also use functional cookies to remember your preferences and settings across sessions. You can manage cookie preferences through your browser settings, though disabling certain cookies may limit website functionality.

California Consumer Privacy Act Rights

California residents have specific rights under the CCPA regarding their personal information. You have the right to know what personal information we collect, use, and share about you. You may request deletion of your personal information, subject to certain exceptions. California consumers can opt out of the sale of personal information, though we do not currently sell personal data. You have the right to non-discrimination when exercising your CCPA rights. To exercise these rights, contact us using the information provided in this policy.

Data Usage and Processing

We use collected information for multiple legitimate business purposes. Your data enables us to process orders, deliver services, and provide customer support efficiently. We analyze usage patterns to improve our website functionality and develop new features. Marketing communications are sent based on your preferences and consent. We also use information for fraud prevention, security monitoring, and legal compliance. All data processing activities are conducted in accordance with applicable privacy laws and regulations.

Information Sharing Policies

We share your information only under specific circumstances and with appropriate safeguards. Service providers and business partners may receive limited information necessary to fulfill their functions, such as payment processing or shipping. We may disclose information when required by law, court orders, or government regulations. In the event of a business merger or acquisition, customer information may be transferred as part of the transaction. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Security Measures

Protecting your information is our paramount concern, implemented through multiple security layers. We employ industry-standard encryption protocols to secure data transmission and storage. Access to personal information is restricted to authorized personnel who require it for their job functions. Regular security audits and vulnerability assessments help identify and address potential risks. While we maintain robust security measures, no system is completely immune to threats, and we continuously update our protections against evolving security challenges.

Children's Privacy Protection

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from minors. If we become aware that a child has provided personal information without parental consent, we will take immediate steps to delete such information. Parents who believe their child has submitted personal information to us should contact our support team immediately. We encourage parents to monitor their children's internet activities and educate them about online privacy and safety.

International Data Transfers

As a Brazilian company, we primarily process and store data within Brazil's borders. When international data transfers are necessary for service provision, we implement appropriate safeguards to protect your information. We ensure that any international partners maintain adequate levels of data protection comparable to Brazilian standards. Cross-border data transfers comply with applicable international privacy frameworks and bilateral agreements. We regularly review and update our international data handling practices to maintain the highest protection standards.

Your Privacy Rights and Controls

You maintain significant control over your personal information through various rights and mechanisms. Access your account settings to update personal information, communication preferences, and privacy settings. You may request a copy of the personal information we hold about you, subject to identity verification. Data portability rights allow you to obtain your information in a structured format for transfer to other services. Contact our support team to exercise your rights or resolve privacy-related concerns promptly.

Data Retention Standards

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy. Account information is maintained while your account remains active and for a reasonable period afterward. Transaction records are kept for accounting and tax compliance purposes as required by Brazilian law. Marketing communications data is retained until you unsubscribe or request deletion. We regularly review and purge outdated information according to our established retention schedules and legal requirements.

Third-Party Services Integration

Our website may integrate with third-party services to enhance functionality and user experience. Social media plugins allow you to share content, but these interactions are governed by the respective platform's privacy policies. Payment processors handle financial transactions securely but maintain their own privacy practices. Analytics services help us understand website performance while protecting user anonymity. We carefully select third-party partners based on their privacy standards and data protection practices.

Policy Updates and Notifications

This privacy policy may be updated periodically to reflect changes in our practices or legal requirements. Material changes will be communicated through prominent website notices or direct email notifications to registered users. We encourage you to review this policy regularly to stay informed about how we protect your information. The effective date at the top of this policy indicates when the most recent changes were implemented. Continued use of our services after policy updates constitutes acceptance of the revised terms.

Contact Information and Support

For privacy-related questions, concerns, or requests, please contact Arthur Arantes Representacoes Ltda through the following channels:

Our privacy team is committed to addressing your inquiries promptly and thoroughly. We strive to respond to all privacy-related communications within 48 hours during business days. This privacy policy is effective as of January 5, 2026, and governs all data collection and processing activities from this date forward.